Creating deliverables for University of Cincinnati scopes that reach from publication design to Homecoming branding assistance.
The Red and Black Book
The Red and Black Book is a magazine that focuses on connecting new students to their university. It ranges from alumni advice to sporting information, and covers all important aspects of UC.
A complete refresh of the visual system was needed in order to successfully reach a younger audience. New typefaces, layout design, and spread structure was implemented in the creation of the new publication.
Take a full look at the publication here.
University of Cincinnati
Publication Design
Visual Identity
Layout Strategy & Typography
Final Spreads
Bearcats for Life Homecoming 2025
Every year, a new visual identity is needed to communicate the pride, spirit, and excitement that the University of Cincinnati exudes.
Crafting deliverables that align with the theme design were paramount to keeping the identity alive through social media posts and physical print outs accessible to the entire university.
Social Content
Print-outs
Announcement Video
If you would like to know more about the creative process and theme development, I would be happy to discuss further!