Neighborly
UX/UI
Typographic Hierarchy & Systems
Brand Identity
What are college students actually saying?
Why roommates?
There are communication gaps found in shared spaces. Young renters living in shared buildings often lack simple, structured ways to communicate with neighbors they don’t know. This leads to frustration over uncompleted chores, underutilized shared resources, and missed opportunities for affordable, local item exchanges.
Benchmarking and Personas
Both personas have task flows relevant to their needs, whether that be complex or simple.
Neighborly is a task-driven app for people living in shared spaces, like duplexes, split-level homes, or apartments, who may not know each other. It helps coordinate household tasks, encourage casual communication, and build trust through borrowing, scheduling, and a built-in Neighbor Marketplace for buying or selling items.
I asked a group of 70 people what their biggest concern was as a college student/young adult.
1/3 of college students have problems with roommates. This includes:
picking fights
feelings of resentment
trust issues
poor communication
disrespect
Information Architecture
Sketching
Visual Exploration
Neighborly wants to bridge the awkward gap in shared living spaces. To communicate this to users, Neighborly incorporates:
Bright colors weaved in to convey friendliness
the color purple to evoke a high-value feeling associated with the app
“choose your own” avatars for a sense of familiarity
overlay screens to prompt choice and accessibility to users
“Almost 1/4 of Americans with neighbors dislike at least one of them, leading some to move away”
Among those who dislike a neighbor, 48% say it’s because they’re unfriendly or rude, 31% say they make too much noise, and 29% say the neighbor is too nosy.
